Cyber Attacks and Cyber Security

Data communication –transmission of data between two separate entities through an electromagnetic medium – emerged before the birth of computer itself. In the late 19th century Telegraph was the first fully-functioning digital communication system.

Then with limited exceptions, the earliest computers were connected between the users using terminals laid typically in the same building or place.

Later, Wide Area Network (WAN) emerged during the 1950s and in following years Internet became an integral part of our lives and also changed it drastically.

How much Internet do you actually see?

In 1969, Internet was first booted up with just four computers. Today, the estimation is that more than five million terabytes of Data forms the total Internet and out of this five million, only 200 get indexed by web search.

That means only 0.004% of the total Internet is what we see and is accessible on 4.5 billion indexed websites.
What about the rest of 99.996%?

This enormous part of Internet is called the Deep Web. The deep web mostly consists of simple, regular but privately owned places on Internet like emails; social media profile history, subscription site gateways and other personal data storage sites like the cloud, Google docs and application data etc.

The deep web is often misinterpreted with Dark Web. The Dark web is the deepest part of the deep web and consists mostly of heavily encrypted sites which are extremely hard to access. They can only be accessed with the likes of TOR which makes all conduct and interactions untraceable and anonymous and hence is used for the most malefic trades and business and all the illegal and terrorist activities as we can fathom. According to the thousands of global surveys, this is the inception place of all the cyber-attack happens worldwide. 

What is Cyber Security?

In today’s world of extreme dependency on the Internet, everyday facts of life are constantly being integrated digitally with every passing second. And at the same rate cyber-attack and data leak reports are emerging around the world. The hackers or the cyber criminals are using their knowledge and skills to exploit our privacy and data. Cyber security which is the state or process of protecting and recovering networks, devices and programs from any type of cyber-attacks is done by ethical hacker or security researcher who protects the society against these attacks.

Facts associated with Cyber Attacks!

  • According to a survey, 30,000 websites are being hacked daily.
  • With every passing second, 75 records get stolen globally.
  • Almost 64% of all the companies in the world have faced cyber-attack at least once.
  • It’s believed that 94% of all malware is spread through
  • In every 39 seconds, there’s a new attack somewhere on the web.
  • The most malicious email attachment extensions are (.zip) or (.jar).
  • It’s believed that more than $3 million gets invested every year to fix data breach.
  • China is one of the largest sources of all worldwide DoS attacks.
  • Mobile apps are believed to be the chariot of 80% of all mobile frauds happens globally.
  • In 2016, Uber reported a data breach involving records of 57 million global riders.
  • Friend finder’s website lost 412 million user accounts after an attack in 2016.
  • More than 24,000 malicious mobile apps get blocked daily on the Internet.

Biggest cyber-attacks in the history of Internet

  • In 1999, world’s first major computer virus, Melissa, made people realize that their data isn’t always safe. David L. Smith, a New Jersey programmer disguised his virus as a simple Microsoft word program and sent it to countless random recipients. Soon the virus got spread around and within no time a full 20 percent of the world’s computers were compromised and big companies like Intel and Microsoft were forced to temporarily shut down all its services.
  • Jonathan James is most reverberated name in the hacker’s hall of fame. In 1999, at the age of 15, penetrated US Department of Defence, intercepted thousands of classified emails and various military computers. Later, he went too far into stealing a piece of NASA’s one of the advanced software which was worth of $1.7 million.
  • In Feb 2000, 15 year old Michael Calce, a.k.a. Mafia boy, brought down Dell, eBay, CNN, Amazon and the biggest website at that time Yahoo! He used a distributed-denial-of-service (DDoS) attack to their websites.
  • The biggest military hack of all time was carried out by Gary McKinnon in 2002 when he hacked into US military and NASA and deleted critical files which forced US government to shutdown Military District of Washington network. He also posted a notice on military’s website – ‘Your security is crap’.
  • According to authorities in 2008, a 58-year-old Greek mathematician stole highly advanced weapon technologies from the Dassault Group which cost the company $360 million in damages. His true identity got never revealed but this hack goes by the name of ASTRA which is a Sanskrit word for ‘weapon’.
  • In 2011, 100 million customer records were stolen from Sony Play Station by various anonymous hackers which cost Sony a massive $171 million and great deal of bad publicity.
  • In 2012, LinkedIn user accounts and passwords were leaked by the same hacker who earlier hacked MySpace’s data. He was found to be offering the email addresses and passwords of around 165 million LinkedIn users in exchange of just 5 Bit-coins.
  • In 2018, Amazon owner Jeff Bezos’s mobile phone was ‘hacked’ and was sent a WhatsApp message from the crown prince of Saudi Arabia. The message from the number used by Mohammed bin Salman is believed to possess a malicious file that infiltrated the phone of one of the world’s richest men.

Three Advanced Technologies in the field of cyber security

1. Quantum Computing

Today we use computers that store information on bits language which is 1 and 0. The researchers are believed to be just one step away from next generation’s dominion work force named as Quantum Computer. Quantum computing relies on qubits (quantum bits) instead of bits and hence can be superimposed, entangled or manipulated while storing data.

In 2019, Google AI announced that they had performed a quantum computation, in partnership with NASA, which is infeasible on any regular classical computer.

Later, 53 entangled qubits were used by researchers to solve a problem in just 200 seconds that would have taken 10,000 years on a classical supercomputer.

But the technology is believed to raise certain concerns for cyber security. According to experts, the encryption practices used these days would need a complete renovation and modification if quantum computers get surfaced. Besides that, there’re good chances that the Public Key Infrastructure (PKI) systems that are currently used worldwide would get collapsed due to the risk by quantum computers.

But still it’s a matter of debate if the emergence of quantum computers will prove a breakthrough in the field of cyber security or it would lead us back to the cave age.

2. 5G Technology

5G technology is the most anticipated advancement which is believed to be equipped with lucrative benefits including high-bandwidth, low latencies, network slicing and high data speeds, and is now slowing spreading its legs around the world.

Distributed-Denial-of-Service (DDoS) attack, which works with an intentional overflow of web traffic on the targeted website, are expected to skyrocket once the 5G technology gets fully functioned due to its extremely high-speed can impact devices and IoT’s  cyber security.

3. Hardware authentication

Intel is moving in the direction with the new Authenticate solutions to combine a variety of hardware-enhanced factors to validate a user’s identity.

Intel has dedicated a portion of chipset to make a device part of authentication process. Good authentication requires 3 things of the user: what they know, such as a password; who they are, such as username; and what they have, such as a token.

Hardware authentication is crucial for the Internet of Things (IoTs) where networks works in the direction of ensuring that the one who is trying to gain access is the one who should have access. 

Final words

The world is changed; the first computer devices were the size of an enormous conference room now they’re smaller than a biscuit. There was a time when floppy disks were able to store all our data and today even a 1 TB of hard disk feels like a little shorter than required.

The Internet, as we know it, is an endless space of data and communication and is available at our fingertip but who would judge if it’s a genuine finger or a malicious one. As long as there’re those who have things to keep safe there’ll always be those who want to get their hands on them and as long as there are those who would stop them there would always be the need to advance and rise high.  

But the bottom line always remain same, there’s nothing more dangerous or powerful than a genius mind with a purpose. We all can just wish the mind is in the right direction.

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admin March 12, 2021 0 Comments

How to Create High-Quality Backlinks for a Website in 2020

Creating High-Quality Backlinks for a website is one of the most important parts of Off-Page SEO. If you are new in the digital marketing field and looking to boost your website ranking in google search engine then backlinks always played a perfect role to boost your profile. Here, In this article, we will find the best way to create High-Quality backlinks for any website.

create-high-quality-backlinks

What are Backlinks:-

Backlinks (also called “inbound links”, “incoming links” or “one-way interfaces”) are links from one website to a page on another site. Google and other major search engines (web crawlers) consider backlinks “votes” for a particular page. Pages with a high number of backlinks will, in general, have high organic search engine rankings.

Why Are Backlinks Important?

Backlinks are basically votes from different websites. Each of these votes indicates search engines: “This content is valuable, tenable and useful”.

So the greater amount of these “votes” you have, the higher your site will rank in Google and other search engines.
Despite the fact that Google has made a large number of changes to its algorithm since then, backlinks stay a key ranking sign.

Types of Backlinks:-

There are two basic types of backlinks, and one is more important than the other. How about we investigate each one and how they affect your site.

1. Do-Follow Backlinks
2. No-Follow Backlinks

create-high-quality-backlinks

A Nofollow link tells search engines to disregard the link. They don’t pass any value or traffic from one site to another. So, typically they aren’t useful in improving your search rank or visibility.

Dofollow links are the kind of backlink that everyone needs. Just keep in mind that those coming from respected websites hold the most value. This kind of backlink can improve your search engine rankings easily.

Here we will talk about the best way to create High-Quality backlinks for a website in 2020.

1. Guest Posting

2. Sponsored Post

3. Guest Post exchange

4. Competitor Analysis

5. Broken Link Building

6. Private Blog Network

7. Basic Free Backlinks

1. Guest Posting:- 

These days, I’m writing guest posts like a crazy digital marketer in over six years of steady blogging. In addition to my commitment to normally posting a blog, it’s quite an investment of time. So why bother?

Guest posting builds relationships

Guest posting is great for search engines

Guest posting introduces you to new people

Guest blogging — otherwise called Guest posting — is the act of contributing a post to someone else’s blog so as to manufacture connections, presentation, authority, and links.

Links are an essential positioning component in Google, and in SEO visitor blogging offers a solid chance to verify a connection once again from another site, notwithstanding the other showcasing contemplations.

What Is Guest Blogging in SEO_Blog

The idea is basic: you compose a blog article as indicated by the necessities of a specific blogger and receive a backlink consequently, generally in the base of the article which is known as the Author Box.

Bloggers are keen on distributing top-notch content on their web journals which they can use to draw in new readers, just as offer with their present crowd. This makes visitor blogging a success win answer for both site proprietors, who need to rank higher in web crawlers (and need connects to do as such), and bloggers who are keen on pulling in more perusers to their blog.

2. Sponsored Post:- 

This is the paid version guest post. When you ask someone for a free guest post and He may offer you a paid guest post. You can do it by email outreach and if you are not getting any reply of your email then you can ask for sponsored backlinks from your side. Through sponsored posts, you can target all your website related niche and ask them for a guest post or sponsored post.

All in all, you might be thinking about what the favorable circumstances are supported by blog posts or supported online life posts? The main preferred position to know about is certainly control. You have authority over who sees your sponsored posts significantly more than you do over who sees your standard natural posts. You can target explicitly the crowd that you think would be most appropriate to be keen on your items or administrations and convert.

You additionally have more commitment to online life post than you would in natural post. The explanation behind this is supported presents are made to be noticeable. While in the natural post may slip purchase in someone’s feed without them in any event, seeing, the supported post is a significantly more successful instrument for getting somebody to see you and draw in with your post.

3. Guest Post Exchange:- 

Guest blogging is an incredible method to attract more traffic, build backlinks to your website, and build your reputation in your niche. A simple way is to do a Google search like B2B marketing accepting guest posts, B2B marketing submits a guest post. You can also track down the most notable bloggers in your niche and find out where they post to get backlinks.

4. Competitor Analysis:-

This is the most important link building technique of this list. through this technique, you can completely analyze your competitor website and make backlinks according to needs.

Here are three best things to do for analysis of competitor website

Identify Your Top 10 Competitors

Analyze and Compare Competitor Content length and quality.

Analyze Their SEO Structure ( Backlinks, DA-PA, Spam Score, Ranking, etc. )

Competitive research or focused insight is a field of key research that has some expertise in the collection and analysis of information about rival firms. It’’s a basic strategy for discovering what your competitors are doing and what sort of risk they present to your money related prosperity.

You can also find articles written about companies in local newspapers or on a Nexis record. Online databases are available from sources such as the U.S. Securities and Exchange Commission and Standard & Poor’s and news sources such as PR Newswire, and as we’ll clarify in this article, you can utilize web crawlers to discover data on singular organizations.

5. Broken Link Building:- 

Broken Link Building (otherwise called Dead Link Building) is the practice of building backlinks by replacing links to 404 pages with a working link to a target site.

Broken link building is an incredible strategy, yet prospecting for broken liks in your specialty can be time-consuming and wasteful. But if you wiki work on it properly then you have very good chances to create great backlinks for your webpage.

Broken link building isn’t a new tactic, but with the explosive growth of the web in recent years and new website technologies and redesigns, the number of broken links is increasing much as compare to the last few years. I’m surprised this type of link building doesn’t appear to be in support any longer. I hear horrible tales of tremendous amounts of time invested in research and low response rates to the outreach. When effectiveness decreases, it’s an ideal opportunity to make sense of why and to take a gander at the entire procedure to improve it and quicker.

6. Private Blog Network:-

PBN is the same version of web2.0 submission. Through this, you can make backlinks easily. In this process, you should have lots of own websites or blogs and you can make backlinks using these websites. You can create free blogs on different platforms like: wordpress.com, Blogger.com, Jimdo.com, tumblr.com, Wix.com, etc.

Web 2.0 Submission or Blog submission sites are work as the same as for posting your content on other site. On these websites, you can easily post your content with no charges. Most of the websites allow you to create a free sub-domain to post your content as a blog or a micro-website.

Here is the List of Web 2.0 Submission Sites

Now the question is why to do web 2.0 submissions? Well, these websites provide you the following things:

 

A platform to post your blog or create a micro-website.

Most of the websites provide do-follow links.

All these websites have high domain authority that helps your domain and boost the rankings in search engines.

As we know web traffic is very important for us. So, these websites also help to generate traffic from the organic resource.

7. Basic Free Backlinks:-

This is the easiest backlink creating technique and you all know that about what we are talking about. Here is the list of making backlinks free and easy.

1. Comments Backlinks
2. Directory Submission
3. Classified Submission
4. Business Listing
5. Profile Creation etc.

Final Words

So, Here was our 7 best techniques to Create High-Quality Backlinks for a website. If you will follow these techniques step by step then it will be very easy for you to rank on the first page of google. Apart from these techniques, you can use social media marketing to create backlink and traffic for your website.

If you like our article then you can comment us below to let us know! If you want to rank your website or learn digital marketing then you can check our more articles listed below.

5 easy Steps to Get Google Adsense Approval Fast

WordPress vs Blogger: Which is Better | Key Differences

Top On-Page SEO Strategies Everyone Should Know

 

Visitor blogging builds up an association with the blogger facilitating your post, takes advantage of their crowd for extra introduction, and encourages you set up power among a group of people.

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admin January 20, 2020 0 Comments

10 Best Hosting Provider for WordPress in 2020

Hosting is a server that helps to build a website or webpage on the internet. Website hosted, or Stored on destination called server and these servers called hosting. At the point when the user needs to see your website, they should simply type your site address or space into search engines. Their PC will at that point connect with your server (your hosting server) and your website pages will be conveyed to them through that search engine.

Most hosting companies need a specific domain name to connect with them. If you didn’t have any domain then at that point your hosting server will give you a platform or help you to purchase a domain. Here we will discuss about 10 best hosting providers for WordPress in India.

 

Top 2 Hosting Provider for Professionals and Beginners:-

1. GoDaddy (For Professionals)

2. TheUltraHost ( For Beginners)

1. GoDaddy:-

As we all know that this name is very reliable in the Domain field and has good customer support. If you are a company or professional in your work then Go-daddy is one of the trusted host provider for you. You can start your plan from 2$ to15$ per month with 30 days money-back guarantee.


Pros:- 

  • Variety of plans for different types of Online Project.
  • Fast webpage loading Speed and Easy to Use.

Cons:-

  • Support System is Not good.
  • Can’t change themes without losing content.
  • You have to pay more at renewable time.

2. TheUltraHost:-

As per beginners, TheUltraHost is the best and cheap hosting server for you. If you are a blogger or working on a small scale then without hesitation you can go for this hosting. As per the review of TheUltraHost, this is a 4-star hosting.


Pros:- 

  • Customer support is good even you can directly connect with them through a phone call.
  • Easy to use and running quickly.

Cons:-

  • If you will decide to upgrade options then they will start spamming you with follow up E-mails several times in a day.
  • There is no guarantee that what is their renewal price because it’s not showing on their website.

So, These are the top 2 hosting providers for professionalism and for beginners. If you want to start a website then you have to decide which one suits you. Otherwise, there are other 8 best hosting providers which are listed below:-

3. Hostinger

4. BlueHost

5. HostGator

6. BigRock

7. Reseller Club

8. A2 Hosting

9. Inmotion Hosting

10. HostPapa

3. Hostinger:-

The best hosting company whether you are a beginner or professional. Hostinger is an ideal choice for any user. There are lots of good options in hostinger that a user can use free. There are lots of pros as compare to cons are listed below:-

Pros:-

  • The speed is good. 99.9% Uptime.
  • Unlimited disk with Unlimited Bandwidth.
  • 24/7 customer support.
  • Free templates and drag-drop website builder.

Cons:-

  • If you are a beginner then it will be a little bit confusing for you to understand the dashboard of hostinger.

4. BlueHost:-

Bluehost gives clients an instinctive, simple to-utilize dashboard with very extremely cost-effective pricing and an assortment of hosting options. The uptime in Bluehost is 99.9% and the best thing is they provide 30 days money-back guarantee.

Pros:-

  • Easy to Use.
  • 24/7 customer support via chat or call.

Cons:-

  • Uptime is good but criticized in the past.
  • Price changed rapidly.

5. Host Gator:-

Host Gator is an award-winning hosting company from PCMag. Host-Gator is not new in the market even has a trusted company like GoDaddy. This industry head has been giving dependable and quality web facilitating administrations from shared to affiliate, VPS, and devoted to organizations for 2 decades. HostGator always changed their offers with new features constantly.

Pros:- 

  • All packages are full of features and Functionality.
  • Automatic migration is available by its staff.
  • And Award-Winning Industry.
  • 45 days money-back guarantee.

Cons:-

  • Website builder is not available in the hosting plan.
  • Price might be high for only beginners.

6. BigRock:-

This is very famous in India and mostly YouTubers always review of this hosting. As the name suggests, BigRock always a big name in the hosting field. Here are some pros and cons of this server.

Pros:- 

  • Price is affordable as compared to others in a starter.
  • The server location is in the USA which is trustworthy.

Cons:-

  • Webpage speed is not good.
  • There is no unlimited website hosting available.

7. Reseller Club:-

From domain names and shared hosting to dedicated servers and site builders, ResellerClub has everything — including plans from top of the line sister organizations HostGator and Bluehost. The flexible host offers superbly tuned solutions for website designers and developers who appreciate the variety of pick-and-choose options over multiple product categories.

8. A2 Hosting:-

A2 Hosting provides fast, reliable, and affordable hosting that can compete with some of the biggest names in the business. A2 gives some of the best client service options in the business, and a wide variety of quick hosting options that come stocked with features. The stage is appropriate both for learners who simply need a simple site facilitating arrangement and tech enthusiasts who like to get inside crafted by a devoted server. A2 Hosting guarantees greatness, and in our testing, it certainly satisfied these cases.

Pros:- 

  • This is average to use as per difficulty.
  • The customer service is very good.
  • Money-back guarantee if you are not happy with service.

Cons:-

  • If you are using a cheaper plan then it will create some problems for you.
  • Windows-based options are not very good.

9. Inmotion Hosting:-

InMotion flaunts solid assistance and the particular skill to help your site. With an emphasis on organizations as opposed to singular buyers, the organization handles the specialized side of your online undertaking so you can invest more energy with your clients.

Pros:- 

  • InMotion is an award-winning customer support company.
  • They provide best service to their customers.

Cons:-

  • This is a little expensive as compared to some others.
  • Accessible Issue.

10. HostPapa:-

HostPapa is a privately-owned hosting service that runs out of Canada and services customers from everywhere throughout the world. One of the most regarded and widely used web hosting services, HostPapa offers feature-rich plans, a solid 30-day money-back guarantee, and very affordable pricing. Combine that with a 99.9% uptime guarantee and customer service that’s available around the clock, and you have a stellar hosting service that’s got something for everybody.

Pros:-

  • They provide a 24/7/365 customer support guarantee.
  • Easy Cpanel, root access, excellent E-mail hosting, and more unlimited features.

Cons:-

  • Sometimes Add some additional Fees.
  • No dedicated server or private VPS.

 

So, That’s wrap up our 10 best hosting providers for WordPress in 2020. This list is completely generated with the help of google reviews and our research team.

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admin January 4, 2020 0 Comments

How to Rank Website on Google First Page – 5 Important Steps

Digital Marketing is an inclining subject in this day and world. Each Company and Individual is hoping to rank their site or article on the highest point of the web crawlers. Yet, all are facing gigantic challenges in that field Because SEO had a most significant influence at their and doing an SEO for a site or article is an extremely difficult part to rank over web crawlers.

Search engine optimization absolutely relies upon site OFF-Page and ON-Page advancement. Simply center around your Off-Page and On-Page SEO, it will be sufficient to rank your site better on the search engines. Search engine optimization is a continuous process that improves your website ranking on Google or webpage visibility.

Here we are discussing the main 5 important steps to pursue to the rank site on google’s first page:-

how-to-rank-website-on-google-first-page-5-important-steps

5 most Important Steps to Follow To Rank on Google First Page

1. Keyword (Title and URL)

Your title of the article ought to be identified with the URL and substance. Utilize a long-tail keyword that identified with your article. According to the google term and rules, your title ought to be less than 60 characters with under 155-160 characters in the description. Thusly your URL ought not to be more than 120 characters. So, it will be very important to follow the terms and conditions of all search engines to rank any article on the first page.

2. Content is King

Content marketing is not a new concept in the world of digital marketing, but at this moment, it is more important than ever before. Content is the king and it is progressively working its way to the cutting edge of all computerized showcasing procedures, as it becomes a crucial element that reaps big rewards. Google crawlers constantly positioned long content top on the web indexes. If your content is good and relevant to your title then it will be easy to rank on Google or any search engine.

3. Backlinks and Submissions

Backlinks can be made in so many ways and you have focused heavily on this. More backlinks mean better ranking. The truth is, without any high-quality backlinks, A website will not rank for competitive and high traffic keywords. There are lots of ways to make backlinks but making quality backlinks are always tough and challenging. So, Always try to make quality backlinks through article submission or backlink exchange with better DA (Domain Authority) sites.

4. Social Media

Use Social Media as much as you can. if you will able to use social media properly then it will be very easy for you ranked on top of search engines. And quora, facebook, Pinterest, Twitter, etc. is the best example here. Quora is a best example of creating quality backlinks and good traffic to a website. Quora is a website where users generate the content entirely and They post questions via threads and other users answer them. It’s basically a yahoo answer type social network that works like an internet forum. Both threads and answers can receive “upvotes” which signify the answer was worthy and popular. The appropriate responses with the most upvotes are put at the string’s top.

5. Keep Regularity

On the off chance that you are standing in your work, at that point it is simple in any field to get the achievement with proper regularity. Make a schedule and post in like manner according to your specialty request. Google crawlers constantly positioned those sites which are constantly dynamic on their sites with regular update. Along these lines, If you are posting 1 or 2 blogs on your website then keep this consistency for quite a while, According to Google, a site or article will be positioned on the main page of the search engine if you are regular with your website.

Conclusion

To keep up a name in the business, it’s significant that your site is important to the public hunt criteria.

To conclude, pages might just be basic to our organizations and acknowledgment, yet it’s the keywords and all the more critically, the positioning which makes us significant or something else.

If you are wondering on how to get a brand new website ranked, recollect all strategies referenced in this article are fundamental to that in mind. To summarize it, what Google esteems noteworthy or dependable is the thing that people in general acknowledge.

Anything I missed? If it’s not too much trouble record it in the remark segment.

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admin December 19, 2019 0 Comments

How to do keyword Research for SEO and rank on google

Keyword research is the process of finding and analyzing actual searches that people enter into search engines. The insight you can get into these actual search terms can help inform the content system, as well as your bigger marketing strategy.

More and more, we hear the amount of SEO has evolved over just the last 10 years, and how unimportant keywords themselves have become to our ability to rank high for the searches people make every day. If your Keyword research is perfect, it means you have completed your 50% SEO of the website or article. 

Keyword research provides you specific search data that can help you answer of questions like:

  • What is Public searching for?
  • What number of people are searching for it?
  • In what format do they need that data?

Here we will discuss the best tools for keyword research:

how-to-do-keyword-research-for-seo-and-rank-on-google

Ahref Tool:-

This is one of the most popular digital marketing analysis tools utilized for planning review reports, backlink analysis, URL rankings, competitive analysis and many more. It is used widely for SEO analysis. Apart from the SEO backlink analysis, for which Ahref is well-known in the digital marketing field, it is also useful for keyword research and website rankings. AHREFS uses different SEO metrics to analyze and provide quantitative and best results for every website analysis. About a year back, AHREFS also used to offer the free version. But today, the free version of Ahref is not available.

how-to-do-keyword-research-for-seo-and-rank-on-google

SEM Rush:-

SEMrush resembles the Swiss Army Knife of SEO. Instead of producing a list of keywords, SEMrush suggests 5-10 very specific keywords that your competitors already using.

SEMrush is also a paid tool the same as Ahref tool but you can use the 7 days trial service of this tool and analyze that SEMrush is working or not for you.

how-to-do-keyword-research-for-seo-and-rank-on-google

Google Keyword Planner:-

Google Keyword Planner is a simple option serving up a few basic features or highlights of your search. Despite the lack of functionality, in any case, it’s one of the most accurate sources of keyword data on the market. The information comes directly from Google and the results integrate well with AdSense monetization.

how-to-do-keyword-research-for-seo-and-rank-on-google

Keyword Keg:-

Keyword Keg is my go-to source for rich keyword data for best search engine result. The simple UI, quick results, and stability of the tool have cemented it’s place in my SEO toolbox for life. This is a free version but not with full features. The free features of this tool is limited but if you are looking for a best free version then Keyword Keg is best to use.

how-to-do-keyword-research-for-seo-and-rank-on-google

Keyword Tool:-

If you’re fixated with keyword data mining, try Keyword Tool. The platform is regarded as one of the top keyword research tools on the market and offers analysis for different search engines including Google, YouTube, Bing, Amazon, and the App Store.

Keyword Tool is very similar to Google Keyword Planner. It’s free for the first 750+ keywords and extremely easy to get started with. The Keyword Tool “Basic” plan starts at $69 per month and is billed annually, But you can use the free version of this tool with limited features.

how-to-do-keyword-research-for-seo-and-rank-on-google

Moz Keyword Planner:-

The Moz Keyword Explorer serves up easy to use, out-of-the-box keyword suggestions. Moz’s SEO tool boasts all the features you’d expect from the very best keyword research tools, plus two very unique kinds of data points.

Organic CTR score – This active clicking factor exhibits the number of clicks you’re expected to attract on page 1 of Google.

Priority score – The priority score is a mixture of all the individual factors a typical tool uses to suggest keyword options. It combines data on CTR, search volume, and keyword difficulty to help you choose the best terms for your project.

Which is the Best Keyword research tools for you?

These are probably the best keyword research tools you can currently find in the SEO marketplace.

In this list, Ahref is the only tool that every digital marketer should use but if you don’t want to pay money than Keyword Planner and Keyword Keg are the best free keayword research tools.

To find the one that works for your business, start by analyzing your budget and afterward consider the essential focal point of your brand’s SEO strategy.

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admin December 17, 2019 0 Comments

WordPress vs Blogger: Which is Better | Key Differences

This is an extremely wide question for every new blogger that which blogging platform is better, WordPress or Blogger. Here we will give you some best ideas about it. In today’s world, Blogging is the best platform to earn money and WordPress and Blogger are the best platforms to make a blog and start your blogging career. Here are some tips you should know before going for a step:-

History

Blogger is a Service of google that started in 1999 by Evan Williams and Meg Hourihan.

WordPress is a third party platform discovered in 2003 by Matt Mullenweg and Mike Little.

wordpress-vs-blogger-which-is-better-key-differences

Blogger vs WordPress: - Key Differences

  • Blogger is very easy to use and you can start your blog within five minutes. On the other side, WordPress is a little bit hard to use as compared to bloggers.
  • Blogger is a free version of Google and you didn’t have to pay money for hosting and domain. But, WordPress is a third-party tool. So, you need to purchase hosting and domain and pay to invest some amount to start with WordPress.
  • Blogger is a Google platform. So, you can apply for google-Adsense with the Blogspot domain and get the approval. On the other hand, if you are working on WordPress then you can’t apply for google-Adsense with XYZ.WordPress.Com. There should be a top-level (.com .in .net etc) domain.
  • Blogger is a Google platform. that’s why your blog is 100% secured as per google policies. But with WordPress, you are fully responsible for your blog.
  • Blogger didn’t have customization options as compared to WordPress. But with WordPress you can customize your blog and give it a professional look.
  • With Blogger, you can’t make a blog or website with your needs. Because there are limited themes and plugins but WordPress is a better option to make business and professional websites.
  • As per SEO, Blogger is very limited and it’s very difficult for you to rank your blog or article on google but with WordPress, there are lots of options. You can use WordPress plugin’s and make your SEO better.

Our Pick:- WordPress

According to proficient, We will propose you to go with WordPress. There are heaps of choices in WordPress that you can utilize. Here is some significant point that why WordPress is superior to Blogger.

  • You can make any sort of site and blog with a full customization alternative.
  • With WordPress, you have bunches of subject and module’s choices to use on your site.
  • In the event that you need to gain cash with your blog, at that point WordPress is a superior choice to go with.
  • Truly, there is an investment in WordPress, but WordPress is the best stage to work with.

Conclusion:-

On the off chance that you are a learner and need to begin your blog as a hobby with no investment then blogger is the best free platform for you. But if you are professional with your work and starting your blog or website as per brand or full-time job then you should invest something and try WordPress.

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admin December 13, 2019 0 Comments

Digital marketing and Service Provider Networks

Digital Marketing is today’s buzzword which seems to be the pillar-base of business and economy now. It is defined as the use of internet channels and numerous digital technologies to market products and services. Online branding assets like Website creation; Digital advertising, Email-marketing, online brochures; E-commerce portals and beyond are a spectrum of tactics falling under digital marketing bouquet. To benefit from the digital economy and to create a self-sustaining marketplace, sellers today have to explore the online platforms where they can connect to millions of customers and grow their businesses. Numerous online E-commerce portals like Snapdeal, Amazon, Flipkart, etc are transforming the way India sells.

digital-marketing-and-service-provider-networks
digital-marketing-and-service-provider-networks

Role of Service Provider Networks

Amazon has come one step further by launching Amazon service provider networks (ASPN) to help sellers bridge key capability gaps and succeed on the platform. With the help of these, millions of retailers are getting familiar with online selling and are beginning to participate in the digital marketplace. Amazon service provider network empower sellers who are not online savvy or constrained by time & expertise to start or manage their online sales channel and succeed on Amazon platforms thus making them sail through Digital marketing World. These SPNs has to enable millions of sellers in the country to take advantage of the fast-growing e-commerce industry.

The Amazon service providers are digital marketing trained and do not need any guidance on meeting Amazon standards. Outsourcing services from these service provider networks serves as a hand holding of sellers to ease their online transactions building the most customer-centric online destination where they can virtually have – vast selection, low prices, fast and reliable delivery, and a trusted and convenient experience; thus assisting them in every possible way.

amazon-services

Nowadays, digital media has changed customer perception; the way people see your brand and to the utmost technology has become the brand. The amount of process, activities a company puts in going digital decides its online presence. In this Digital marketing Era, Consistency along with the fastest execution with excellence will win audiences and thus the sustenance of business is ensured. Thus, Keep your online selling woes away with these Service Provider Networks and GO DIGITAL!

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admin June 8, 2019 0 Comments
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